 The WorkLife Room beds.IHG | by Christopher Elliott The United States Patent and Trademark Office (USPTO) just approved InterContinental Hotels Group (IHG)'s application for its new WorkLife Room at its Crowne Plaza Hotels & Resorts brand. It's part of an ambitious $200 million overhaul of the hotel chain and an unusual achievement in an industry where, if you've seen one room, you've seen 'em all. But it's no joke. Meredith Latham, a regional vice president for Crowne Plaza, said the company is "redefining" the guestroom experience. Read more at Forbes. |
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