Experient and MGM Resorts International, in partnership with The Association of Equipment Manufacturers (AEM), have authorized and released the whitepaper explaining why dynamic housing models work for the meetings and events industry. The whitepaper, “Modernize Your Room Block Pricing Model,” can be downloaded for free at http://info.experient-inc.com/modernize-room-block-pricing.
The challenge for all meeting planners and event organizers is to sell the right rooms to the right customer at the right time for the right price. Planners and organizers need to obtain as many rooms as possible for the lowest rate in order to fill room blocks, while hotels need to ensure they are at the highest occupancy at the highest possible rate. The whitepaper explains how utilizing a dynamic flex pricing model, or rate yielding, is the best way to bridge this gap.