 | by Lisa Plummer Savas A recently released independent global study demonstrates that CMOs, brand managers, and event planners across the world are putting more emphasis on in-person brand experiences. This is according to the 2017 Freeman Global Brand Experience Study, conducted by Freeman and SSI, provider of data solutions and technology for consumer and B-to-B survey research, which polled nearly 1,000 marketing professionals across North America, Asia and Western Europe in roles focused on both B-to-B and B-to-C segments. Read more at TSNN. |
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