How the Meetings Industry Is Attempting to Redefine Its Value Proposition

by Greg Oates, Skift
There are dozens of international associations directly affiliated with the global meetings and conventions industry, but there’s never been a high level of collaboration among them, especially across continents.

The Joint Meetings Industry Council (JMIC) was established in 1978 as a communications platform connecting international meetings industry associations to share industry trends and best practices, although the organization has never been particularly active in North America.

In January this year, the JMIC launched The Iceberg project to collect case studies of high-impact meetings and conventions from around the globe that delivered verifiable results for organizers and legitimate benefits for participants. The goal is to finally articulate the meetings industry’s holistic value proposition by showing how meetings and conventions drive long-term business strategy and economic development for all stakeholders.

Read more at Skift.