New Study Shows Brands Expect to Invest More in Events

Brand experiences—from trade shows and sponsorships to virtual- or augmented-reality experiences and pop-ups—are an essential part of the marketing mix, and one in three chief marketing officers expect to spend as much a 50 percent of their budget on such experiences, according to new research from Freeman.

According to Freeman, the results show that “more than nine out of 10 of them agree that brand experiences deliver stronger face-to-face interactions and more compelling brand engagements.”

Read more at BizBash.