Here’s one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines, with help from Wieden + Kennedy New York, has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters. Learn more about the #DeltaDatingWall from Tim Nudd and consider how you might use this concept in an upcoming event. Some groups love selfies. Read more at Adweek. |