By Erik Sherman
One way innovators get loyal customers is by allowing them to customize products, particularly color. In house decorations, automobiles, clothing, and pretty much anything else you can buy, there are hot colors people want.
But some colors are hotter than others. U.K. designer Annie Marrs came across a particularly trendy choice, taking inspiration from nature and a local river to develop a cross between blue and green that was voted the most popular color in the world.
Read more at Inc.com