Whether your attendees are avid golfers or first timers, with the right approach it can be a successful way to encourage camaraderie and let people get to know one another outside the boardroom and office.
Staff members at most golf courses are experienced in creating customized golf outings that are fun for all levels of players. In planning your event you can solicit the avid golfers to be team captains and assist in making the other inexperienced teammates feel comfortable.
When holding outings for employees with customers and/or vendors, approach the outing in the same way, but use your company representatives as team captains and create teams with your business goals in line. For example, pair one of your best customers with a new prospect along with a team member. This is a great way to let your potential customers learn firsthand why they should work with you. It gives them an opportunity to get to know your company in a relaxed setting and provides the chance to get to know the people they’ll be working with.
Set up a variety of fun contests, best team score, worst team score, short and long putts and trivia games at holes manned by your employees. Offer different stations throughout the course with snacks, beverages and giveaways to incorporate a theme and your company brand.
Be sure to have goodie bags and/or lunches loaded on the carts, include tees and golf balls (crucial for your first time and amateur golfers) and drink tickets to redeem at the course’s beverage carts.
After the game, have a cookout or banquet at the course to hand out the prizes and provide another opportunity for people to get to know one another. On their way out, give everyone a team picture from the day or mail it to them after with a save the date for next year!