Or try tying your event theme to the unique attributes of the resort destination itself. Frank often creates Humana’s themes in conjunction with geography. She explains, “Typically, our incentive program is themed to the location we are visiting.”
“We can be involved as little or as much as our customer wants,” Dortman says. “Our goal is to help them create that outrageous experience that their attendee hasn’t had before. One way we do this is through customizing every facet of the meeting to the guests. This starts before the guests arrive. The process allows us to make a lasting impression, from a teaser we might send them and all the way through their actual stay and departure.”
With smaller groups, such as those attending board meetings, planners can customize every experience. First, identify what you’re trying to accomplish, then delve into the extras. For instance, if you’re focusing on “out-of-the-box” thinking, send out personalized packages including brainteasers, puzzles, or other unique activities to get attendees’ minds working.