The look of a booth at any convention or trade show can mean the difference between tepid traffic or invaluable interactions. Not only drawing in a lot of people, but the right people. The setup of your display can mean anything from the floor plan and product displays to the demonstrations. Reigning in an idea and being interactive with your audience is important in any convention setting, but no matter how good you are at talking to people, the eyes are much more easily tuned to receive information than the ears, especially in the sometimes noisy space of a convention floor.
Midwest Meetings reached out to The Tradeshow Network Marketing Group (thetradeshownetwork.com) and they offered the following tips to consider before designing your next trade show exhibit.