The look of a booth at any convention or trade show can mean the difference between tepid traffic or invaluable interactions. Not only drawing in a lot of people, but the right people. The setup of your display can mean anything from the floor plan and product displays to the demonstrations. Reigning in an idea and being interactive with your audience is important in any convention setting, but no matter how good you are at talking to people, the eyes are much more easily tuned to receive information than the ears, especially in the sometimes noisy space of a convention floor.
Midwest Meetings reached out to The Tradeshow Network Marketing Group (thetradeshownetwork.com) and they offered the following tips to consider before designing your next trade show exhibit.
functions, such as display shelves, storage space, video presentation areas, product demonstrations, or private meeting spaces. This will help you and your designer understand how their exhibit can be configured for the exhibit space.
Determine your budget - A ballpark budget plays a key role in determining the exhibit’s parameters. Knowing your budget in advance allows your exhibit designer to work within your means, while stretching every dollar to give you the best design for your
Start six months before the first scheduled show - If possible, allow ample time for design, exhibit building, and shipping. In a rush situation, new exhibits can be designed and assembled more quickly, particularly if the exhibit incorporates modular components from a rental exhibit inventory. However, creating graphic panels and other custom elements of an exhibit requires
suffi cient time to ensure quality.
Review a 3-D rendering - Use a service that provides a 3-D rendering of the design concept. This will allow you to visualize the exhibit from different views on a virtual show floor. “A trade show exhibit must represent the exhibitor’s business to its best advantage, so we go through a comprehensive planning process before the custom design begins,” explains Chris Roberts, president of The Tradeshow Network Marketing Group. “First time exhibitors and those looking to upgrade to larger displays need to understand how their exhibit can be confi gured for the exhibit space they have reserved, such as an island space or a corner display. Providing a detailed design rendering gives clients the opportunity to visualize the new exhibit and see how it will appear from various angles before the exhibit is built.”