A quick search of the internet will net you more than a few results of suggested books for the meetings and events industry. This begs the question, “Which books are the best and which books will stand the test of time?” We narrowed down our search results to three books that seem to appear on just about every must-read list.
Special Events: Creating and Sustaining a New World for Celebration (The Wiley Event Management Series, Seventh Edition)
By Joe Goldblatt
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
By Joe Goldblatt
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
Setting the Table
By Danny Meyer
In this landmark book, Danny shares the lessons he’s learned while developing the winning recipe for doing the business he calls “enlightened hospitality.” This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved.
By Danny Meyer
In this landmark book, Danny shares the lessons he’s learned while developing the winning recipe for doing the business he calls “enlightened hospitality.” This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved.
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry, (Third Edition)
By George G. Fenich Ph.D.
The Meetings, Expositions, Events, and Conventions (MEEC) industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, Meetings, Expositions, Events, and Conventions, Third Edition moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.
By George G. Fenich Ph.D.
The Meetings, Expositions, Events, and Conventions (MEEC) industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, Meetings, Expositions, Events, and Conventions, Third Edition moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.
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