• Meet Kelly Kelly, Senior Hospitality and Meeting Manager, Archery Trade Association
• Loving a challenge
• Details on target
Born and raised in Sleepy Eye, Minnesota, Kelly Kelly, an avid outdoorswoman, found her niche in the meetings and events industry while employed with the Minnesota Department of Natural Resources (MN DNR) and continues to excel along her career path, now at the Archery Trade Association (ATA), in New Ulm, Minnesota.
When Kelly isn’t planning, managing, or coordinating one of the multiple meetings or tradeshows she strategically oversees each year, you will find her enjoying time outdoors, baking, or listening to her favorite tunes.
• Know the right audience, channel, and time
You’ve all heard the phrase “be prepared for the unexpected.” It’s an often used phrase which can be confusing. After all, how can you prepare for something you don’t expect to happen? Believe it or not, a crisis communications plan can help you be prepared in the event of a crisis and there are easy steps you can take to create one. Throughout this process it’s important to remember, the court of public opinion moves at a rapid pace and social media promotes snap judgments.
The first step you must do when creating a crisis communications plan is audit your event for vulnerabilities. Your crisis communications team should consist of your CEO, top Public Relations executive, legal counsel, and department heads. Bring your team together and ask yourselves, “Do we have a captive digital audience?”, “Do we have established channels to communicate to our audience?”, “Who’s responsibility is it to manage those channels?” Brainstorm any potential crises your event may run into. There are many different types of crises, such as natural, technological, confrontational, malevolent, organizational misdeeds, rumors, sudden, and more. It’s important to think outside the box in order to be the most prepared.