Nishita Jain, Sr. Digital Marketing Director of a2z, Inc. wrote a great article sponsored article for Event Manager Blog highlighting some winning tradeshow planning tactics.
Are you ready to put behind you the days when your expo management team managed your event’s floor plan with just pen and paper, or with complicated updates to the CAD for each and every revision? If yes, chances are that you are migrating your processes to a state-of-the-art digital solution. Congratulations! You have taken the first steps towards significantly reducing errors and saving your team many hours in manual work. As you embrace technology to streamline processes and serve your event participants better, it’s very important to get the basics right.
Read more at EventMB.