Holly Barker wrote about the 'hot' trends in tradeshows today in her latest article for Event Manager Blog.
The way people visit and experience trade shows today has changed dramatically from just a year ago. It used to be all about giveaways, networking, finding out who’s speaking, and what parties are the best to attend.
Trade shows have outgrown most of these areas, and event managers have tweaked them in ways that force attendees to pay attention, gain knowledge, and be proactive in participation.
Read her top 5 trends at EventMB.