How to Drive Retention and Loyalty for Your Events

Mitra Sorrells breaks down the latest CEIR report to let us in on how attendee loyalties work today in an article on BizBash.

Repeat attendees to exhibitions and trade shows come back for very specific reasons, and at the top of their list is a desire to shop and to learn about new products and trends. That’s the finding of the latest report from CEIR, the Center for Exhibition Industry Research, which is the first in a five-part series titled 2016 Attendee Retention Insights. The results come from online surveys completed by more than 9,000 attendees and 75 planners, as well as in-depth phone interviews with 11 of those planners.

Read more at BizBash.