The Power of Live: The Benefits of Incorporating Video into Your Events

by Brea Carter

Storytelling, User-Generated Content, Virtual Reality... The global event series, Social Media Week is known for covering a range of exciting topics of relevance to our industry.

Many of the speakers, including representatives from brands such as Facebook and National Geographic, stressed that incorporating video into social is the way of the future. It’s an effective tool for the events industry, as it enables us to promote our client’s events in an engaging way before the fact, broadcast these experiences to their communities in real time, and package up event highlights for people to enjoy post-event.

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