The Rise of Generation C and Small Meetings

by Charles de Gaspe Beaubien, President & CEO, Groupize Solutions

According to Google Research, Generation C is a powerful new force in consumer culture. It's a category of people who care deeply about creation, curation, connection, and community. It's not an age group; it's an attitude and mindset. Gen C wants access to goods and services from all their devices in the fewest possible clicks. In the past several years, there has been a distinct shift toward smaller meetings, as well. 

Small groups and meetings represent a significant market opportunity. In the US alone, two-thirds of all meetings have 50 participants or fewer representing a $124 billion industry.


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