The Secret Formula to Event Swag

Holly Barker gives us the winning formula in selecting tradeshow swag in her latest article on Event Manager Blog.

If you have attended a trade show or any type of event you have probably noticed the sea of giveaways handed out at booths from vendors. These have probably varied from the low-end swag items such as pens, magnets, stress balls or koozies to the more elaborate items such as light sabers, droids, drones or even food like popcorn! There’s defiantely a rush of excitement as you roam the trade show floor searching for the best of the best swag items to bring back home and fill your suitcase!

For her insights see EventMB.