Dan McCarthy wrote an article walking us through the measurements of success for your next event on Eventbrite.
There has to be some form of measurement in place; otherwise, how would you know how well your event went? You need raw data and lots of it in order to determine whether the event met expectations. This provides a measuring stick or set of standards for future corporate events.
With these points in mind, you need to make sure you are using the right metrics to measure the success of your event. Let’s take a look at how you can accomplish this.
Read more at Eventbrite.