By Christina DesMarais
Want to know what to expect next year? Take some cues from the hot trends gaining momentum in the last 11 months. Here's what nearly two dozen executives saw happening in 2017.
1. People held businesses accountable through social media."Social media is increasingly a stage for unsatisfied customers to speak their minds and demand issues be resolved in the public eye, rather than by a private email or phone call. Whether it's a global reaction like the viral uproar over United Airlines' mistreatment of a passenger, or a more everyday customer service complaint, people are using social media to call out brands and demand better.
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