by Marissa Maybee
Of all the types of event data we deal with at Bear Analytics, attendee verification data is one of the least exciting, but failure to understand who truly attends your trade show, conference or event robs your logistics and marketing teams of critical insights that can fuel event growth and more sophisticated forecasting and marketing.
Do you know how your event’s AOV coding is generated? Do you know, for sure, which registrants actually attended your last show?
Here are the three reasons your organization should be placing an emphasis on the quality and utility of your attendee verification data.
Read more at TSNN.com