by Brian Hughes, CEO of Integrity Marketing & Consulting
Informed consumers want more than the latest fashions, technologies and entertainment options: They are also concerned about environmental issues, fair trade and social equality. And they want to purchase their goods and services from companies responsive to these issues.
From Midwest Meetings®: Many of these points can also be representative of attendees. Tap into your groups' Sunstainablity and Social Issue sentiments.
Read more at Entrepreneur.