 | by Brian Hughes, CEO of Integrity Marketing & Consulting Informed consumers want more than the latest fashions, technologies and entertainment options: They are also concerned about environmental issues, fair trade and social equality. And they want to purchase their goods and services from companies responsive to these issues. From Midwest Meetings®: Many of these points can also be representative of attendees. Tap into your groups' Sunstainablity and Social Issue sentiments. Read more at Entrepreneur. |
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