Change is imminent - and in the meetings industry, it’s upon us. From more engaging, holistic experiences to the the bold new expectations of 'bleisure,' event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been.
Today, there’s nothing second-tier about what mid-size cities can offer a new class of attendees who prize experience as much as convenience: walkable cities, knowledge economies, authentic culture, and, just as importantly for planners, cheaper prices.
When it comes to investing in infrastructure and marketing unique assets, these midsize cities are doing a top-notch job of wooing meetings.
Read more at Hotel News Resource.