Christina R. Green walks us through the latest in corporate event trends in her recent article on Event Manager Blog.
Personalization through data is a growing trend for the event planner and an invaluable part of the marketers’ tool kit. Attendees are beginning to expect this as they see companies, like Amazon, continue to personalize their marketing and sales approach to each consumer. Attendees will come to expect a frictionless approach to registration and an almost “fortune teller-like” knowledge of what they need and want.
Read more at Event Manager Blog.