After basic requirements (location, size, cost, etc.), what are the three most important features about venues/destinations? Midwest Meetings has frequently asked this question of our readers and we offer several features for planners to choose from.
66% of the planners that responded chose service of the venue/destination staff. Helpful, friendly, knowledgeable staff go a long way to delivering satisfaction. Planners communicate with each other. Whether it’s recalling their own experience with a venue/destination or remembering the glowing reviews, or the telling of a bad experience, service is a key factor in a planner’s final selection.
Rounding out the top four were meeting space flexibility (55%), quality and capability of technology/WiFi (50%), and local attractions (48%). Suppliers, consider relaying this information in your brochures or RFP responses. Make sure the information is readily available on your websites.
Of course, there are many other features that factor into a planner’s decision. Which is why it’s important for a venue/destination to keep their eyes and ears open. Take a look at what others are doing, listen to the feedback you receive. What are things you can do - staff training, marketing efforts, technology upgrades, etc. - to create win-win situations for you and the planners partnering with you?
Planners, we invite you to weigh in by taking the poll at right and join the conversation below.