by Jaimie Seaton, Skift
Just as meeting planners are learning how to reach and engage Millennials who range in age from 18 to 34, the next generation, known as Gen Z, is shifting the landscape. While there is not yet an exact definition of this generation, demographers generally use the birth years from the late 1990s to the mid-2000s to describe them.
Even more so than their Millennial siblings, Gen Z are digital natives, but their engagement with the digital world, and especially social media and social activism, is even stronger and more influential – and that’s how to engage them.
“If it’s not interactive, they’re not going to stay at the meeting,” said Cindy Lo, president and event strategist at Red Velvet Events in Austin, Texas. “They need to be entertained and they’re looking for those ‘Instagramable’ moments.”
Read more at Skift.