by Jonathan Ronzio
So much planning goes into large-scale brand experiences. Event planners and experience designers focus their time and energy for months, or sometimes the full year, on how the show flows, from the schedule to the floor layout, the activations and break outs, and bringing in the right speakers to share the right messages. But one of the most important elements often gets overlooked: music.
Music is what sets the tone for your entire event and it’s one of the most powerful tools for impacting emotion. Music provides a crucial undercurrent of emotion that can benefit any meeting, event, or experience, so picking the right music for the type of meeting you are having is incredibly important. When it comes to curating the perfect playlist, here are a few things to consider.
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