HSMAI and Cvent Release White Paper on Value of Real-Time Data for Group Bookings

The Hospitality Sales and Marketing Association International (HSMAI), in collaboration with Cvent, is pleased to release Room Blocks in Real Time, a white paper on the benefits—for meeting planners, hotels, and event attendees—of managing group bookings at hotels by strategically applying software solutions.

Group bookings for events are a key part of most hotels’ business, but managing room blocks has long been a cumbersome, time-consuming task. HSMAI and Cvent’s white paper seeks to inform hoteliers about real-time data tools that can result in smarter, more efficient group booking management.

Read more at Hotel Online News.