by Elvia Malagon
The MARTY by McCormick Square app follows a trend of conventions and trade shows going digital. Mullarkey said more often trade shows and conventions are creating apps rather than distributing printed directories of what’s happening at the event. The app named for him takes it a step further by giving visitors a city guide. And not just visitors — anyone can download it for free. It comes at a time when officials have rebranded the area McCormick Square, which encompasses McCormick Place, DePaul University’s new basketball arena nearby and several neighboring hotels.
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