David Epstein engaged Bizzabo to shine some light on an amazing technology.
He sets it up like this, "As online shoppers we’ve all made the decision at the last minute to abandon a shopping cart. Even though we really wanted to buy those new shoes, or that plane ticket to Paris, we got distracted and never returned to make the purchase.
The seller ended up losing a sale, and we never got to rock those new shoes, or to people watch near the Eiffel Tower. Potential event attendees do the same thing. They enter the event registration process, type in their name and email, but for some reason, they never end up completing their registration."
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