SHINY, HAPPY PEOPLE AND EVENTS WITH DESIGN THINKING

by Keith R. Chamberlain

There has been lots of chatter in the world of event planning, associations, marketing and nearly every other industry these days. Why all the buzz?

Companies like Apple, IBM, GE and Kaiser Permanente use Design Thinking’s human-centered process to meet customer needs in strategically viable ways – simply meaning, they make customers happy and they make money doing it. In his recent Harvard Business Review article, education company Blackboard’s vice president of design, Jon Kulko, notes that companies that have made Design Thinking (DT) an integral part of their culture share some common attributes.

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