What Participants Expect From 21st Century Conference Experiences

by Jeff Hurt

Everything we take for granted about conferences, and planning them, faces disruption.

Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. They expect conferences that are authentic, connected, contextual, mobile, participatory, work-related and transparent.

Savvy conference organizers meet these disruptions head-on. They know how to segment their target market with personalized messages that help them solve their problems. They know that for their conferences to compete today, they must help their customers meet their futures now.

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