by John Boitnott
• The power of face-to-face marketing can't be supplanted by digital tricks and tactics.
Each year most of the world’s largest organizations host annual conferences. Dreamforce, WWDC, F8 and similar gatherings have become cornerstone events that excite brand loyalists, capture headlines and launch new products.
Live events may just be the single best channel to fuel your business growth. Here I’ll explain why that may be and how you can take advantage of events to generate more customers.
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