by Heidi Mayer-Kruse
• Find the causes important to your group
Corporate Social Responsibility (CSR) originated in the form of financial donations to key causes. However, in recent years, CSR has taken on a variety of new forms beyond traditional philanthropy. Once considered a novelty, everyone from small mom & pop shops to mega-corporations are looking for ways to give back.
The opportunities are as varied as the companies pursuing them. Gone are the days of simply writing a check and sending a press release. Today’s CSR programs are creative and an integral part of the business plan. More importantly, strategically planned meetings or events can meet your primary business goals, as well as, your CSR targets.
These are some key concepts and strategies to keep in mind as you build CSR into your meetings or events.