• Tips to keep attendees happy and engaged
To many, meetings aren’t a time for fun or excitement. To Sandi Robinson, Director of Sales at The Godfrey Hotel Chicago, meetings are opportunities to create an inspiring experience.
Having worked in the hospitality industry since she was 16 years old, Robinson knows that the people and ideas behind a meeting make or break the event – a boring meeting can’t be blamed on the space or topic.
Utilizing the many spaces at the hotel – including I|O Godfrey, an indoor|outdoor rooftop with a retractable glass roof – to plan meetings and events, Robinson has worked with companies large and small that have included BBC, Toyota, and Google. But she assures planners, even if your venue doesn’t have a Chef known for his interactive craft cocktails or a rooftop with stunning city views, all meetings can inspire attendees if you follow these simple tips.
• Engage at all brand touchpoints: From the online registration process to meeting execution, it’s all about an engaging, positive experience. Instead of having attendees fill out a simple written form online, maybe they take a fun personality survey to determine what setting would be best for them; maybe there is video content to introduce them to the property at which they’ll be meeting. Keeping a consistently engaging experience from that first encounter to after the meeting is over is essential in persuading attendees to make your event a priority.
• Change of space: Breaks for lunch or snacks can make or break the second half of a long meeting or day. Staying in the same meeting room to take a break will make it seem like more work. Move into a different space if possible, or at least transform the space with a new energy for the break. This could be done by presenting snacks and food that are interactive, such as a non-alcoholic bloody mary or mimosa bar with various juices and garnishes with which attendees can play.
• Meet your neighbor: If you are organizing a meeting/event at which the participants do not all know each other, solicit fun facts about the guests at the beginning of the event. Maybe someone recently went on an African Safari or someone else is the National Beer Pong champion. It’s a cliché, but breaking the ice is a key first part of any event where introductions must be made. The fun facts encourage conversation in an organic way.
With these great tips and others found in the Midwest Meetings Weekly eNewsletter, set out to add more excitement to your next meeting or event. Subscribe to our newsletter today at MWMeet.com/eNewsSubscription .